technology evangelism | product development | new media promotion | client cultivation | sales execution | project management | guerrilla philanthropy | suburban gastronomy

michael haverhals

Account management isn’t just about keeping your customers and keeping them happy. There’s more to it than setting your customer up with front row seats and bottles of French wine at dinner. It’s about growing the relationship by constantly assessing what more can be done to deliver more value to both sides; and making sure it gets done. Ideally over a nice Bordeaux.

e.g.

Created nurturing campaigns for

DoctorBase

customers to help sales increase upgrades and establish a 12% conversion rate from freemium-to-premium services

Managed high-profile accounts while establishing

AT&T

’s first national client group for the

Connected Communities

organization in order to creatively address the needs of the nation’s 50 largest

homebuilders/developers

, &

property managers

across AT&T’s 22-state region

Led consumer marketing campaigns which increased service penetration by 31% & average-revenue-per-user by 9% in order to protect & grow

AT&T

’s share of over $100M in annual

Connected Communities

revenue

Implemented SBC’s (now

AT&T

's) first building-industry consultant group in San Jose and directed reliable network connectivity for all new commercial development in the Silicon Valley to orchestrate the needs of

Fortune 500 businesses

commercial builders